TITLE:
Transaction Obstacle and Its Governance: A Case Study on the “Stumbling Blocks” of Entrepreneurship
AUTHORS:
Yu Cheng, Jun Wen, Yaping Xie
KEYWORDS:
Transaction Obstacle, Entrepreneurial Process, Entrepreneurial Failure, Online Platform, Alibaba, Transaction Obstacle Governance
JOURNAL NAME:
Open Journal of Business and Management,
Vol.8 No.3,
May
29,
2020
ABSTRACT: Through case study, this essay focuses on
“transaction obstacle” which blocks entrepreneurship, and finds that entrepreneurs
may establish complete business system by
detecting and governing those key transaction obstacles. Therefore, the
essay hypothesizes that transaction obstacle is a key construct in
entrepreneurial process and the excellence of transaction obstacle governance
is positively correlated with entrepreneurial success. The research initially
presents both the concept of transaction obstacle and the concept of
transaction obstacle governance, and thus adds new knowledge to the
entrepreneurial process theory.