TITLE:
The Broadcast of the Candidates’ Election Campaign for the 2018 Presidential Election on CRTV: Mediatization of Policy Discourse: Strategy, Forms and Figures
AUTHORS:
Ndibi Ola’A Fréderic
KEYWORDS:
Mediatization, Speeches, Politics, 2018 Presidential Election, Media Coverage, Politics Thematics, Rhetoric
JOURNAL NAME:
Advances in Journalism and Communication,
Vol.8 No.2,
May
28,
2020
ABSTRACT: The specificity of media coverage of politicians and their supporters during election campaigns is to produce a speech for informative and persuasive purposes. We therefore assume that these policies have a discursive strategy to achieve their goals. To produce this effect on the receiver of information, the television medium uses a set of means that can be analysed on three levels: the media system, the thematics, and the rhetoric. This case study focuses on the outcomes of the official election campaign broadcast for the presidential election in the Republic of Cameroon and on the Cameroon Radio and Television (CRTV)—a national public service television station.