TITLE:
A Framework of User Classification Model of Online User Innovation Communities Based on User Innovation Value
AUTHORS:
Jingjing Yang
KEYWORDS:
User Innovation Value, User Classification Model, Online User Innovation Communities
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.8 No.5,
May
22,
2020
ABSTRACT: The online user
innovation communities (OUICs) provide a platform for users to participate in
innovation activities, share product experience, and interact with each other.
Different types of users have different innovation values. Classification of
users can facilitate better community management and maximize the value of
users. In the existing user classification research, the analysis of user
innovation value is not in-depth enough, and the professional knowledge of each
stage of product development possessed by users is not fully considered, which
is the key to maximize the value of user innovation. Therefore, we
comprehensively consider the user’s innovation capability, professional
capability, influence capability and active capability, and propose a
measurement method of user innovation value (4C). And based on user innovation value,
a framework of a three-dimensional user classification model (TIS) was proposed
combined with the product development stages and topics that users participated
in, which contains topics, innovation value, and stage. It can enable companies
to introduce high-innovation value users with different professional knowledge
backgrounds at different stages of product development, and give full play to
their innovation value, which is conducive to improving the product innovation
performance of companies.