TITLE:
Research on Marketing Strategy of Huawei Mobile Phone in European Market
AUTHORS:
Romans Dmitrijevs
KEYWORDS:
Huawei Mobile Phones, European Marketing, Overseas Markets
JOURNAL NAME:
Open Journal of Business and Management,
Vol.8 No.3,
May
12,
2020
ABSTRACT: At present, telecommunication equipment follows the trend of scientific
and technological development and continues to provide a steady stream of power for the promotion of economic and
information globalization. Huawei Technologies Co., Ltd. has gradually
become a major supplier in China by providing various network solutions for
telecom operators. Huawei’s mobile phones and other products have also achieved
international layout. R&D institutions, market branches, and joint ventures
have been established in many European countries. However, in the face of
increasing demand from overseas markets, the fierce competition in the international
telecommunications market, and the challenges and opportunities continue to
stand out in the context of economic globalization. How Huawei optimizes its
existing European brands and implements innovative marketing strategies to form
the company’s core competitiveness which is a key
issue on the road of internationalization. This article mainly researches the
current European marketing strategy of Huawei mobile phone products, and puts
forward reasonable suggestions.