TITLE:
A Review of Social Commerce Research
AUTHORS:
Huifen Wang, Jiaxin Xie
KEYWORDS:
Social Commerce, Concepts, Categories, User Behavior
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.10 No.4,
April
22,
2020
ABSTRACT: With the development of social networks, social commerce has become a key development model in the field of e-commerce in the future. By sorting out a large amount of relevant literature on social commerce, this paper first reviews the development of the concept of social commerce. Secondly, it analyzes the classification of social commerce and its differences from traditional e-commerce. Finally, a systematic analysis of existing research on consumer behavior (acceptance, purchase, information sharing) of social commerce. This article aims to sort out the current research results, summarize the research characteristics in this field, and point out future research areas and directions worthy of attention.