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Zauberman, G., Kim, B. K., Malkoc, S. A., & Bettman, J. R. (2009). Discounting Time and Time Discounting: Subjective Time Perception and Intertemporal Preferences. Journal of Marketing Research, 46, 543-556.
https://doi.org/10.1509/jmkr.46.4.543

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