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Tom, G., Burns, M., & Zeng, Y. (1997). Your Life on Hold: The Effect of Telephone Waiting Time on Customer Perception. Journal of Direct Marketing, 11, 25-31.
https://doi.org/10.1002/(SICI)1522-7138(199722)11:3<25::AID-DIR5>3.0.CO;2-Z

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