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Wu, S., Yan, Q. and Zhou, Y. (2008) Influence of Electronic Word-of-Mouth Platform on Perceived Credibility and Purchase Intention. Journal of Beijing Institute of Technology (Social Science Edition), 20, 72-81.

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• TITLE: In the Web2.0 Era, Social Media Marketing Brings Business Opportunities to Enterprises

  AUTHORS: Yue Fang

  KEYWORDS: Web2.0, Social Media, Marketing Strategy, Purchase Intention

  JOURNAL NAME: Open Journal of Business and Management, Vol.8 No.2, March 26, 2020

  ABSTRACT: In the web2.0 era, more and more companies use social media as a marketing tool. Based on the use of social media such as Facebook and YouTube, enterprise’s propaganda has become global and more widespread. What’s more, SME (small and medium-sized enterprises) which is not able to carry out large-scale publicity will also gain the capacity to use social platform to extend the number of audiences, bringing more opportunities for the enterprise development.