Article citationsMore>>

Stanton, S.J., Kim, J., Thor, J.C. and Deng, X. (2019) Incentivized Methods to Generate Electronic Word-of-Mouth: Implications for the Resort Industry. International Journal of Hospitality Management, 78.
https://doi.org/10.1016/j.ijhm.2018.11.004

has been cited by the following article:

• TITLE: In the Web2.0 Era, Social Media Marketing Brings Business Opportunities to Enterprises

  AUTHORS: Yue Fang

  KEYWORDS: Web2.0, Social Media, Marketing Strategy, Purchase Intention

  JOURNAL NAME: Open Journal of Business and Management, Vol.8 No.2, March 26, 2020

  ABSTRACT: In the web2.0 era, more and more companies use social media as a marketing tool. Based on the use of social media such as Facebook and YouTube, enterprise’s propaganda has become global and more widespread. What’s more, SME (small and medium-sized enterprises) which is not able to carry out large-scale publicity will also gain the capacity to use social platform to extend the number of audiences, bringing more opportunities for the enterprise development.