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Park, D.-H. and Kim, S. (2007) The Effects of Consumer Knowledge on Message Processing of Electronic Word-of-Mouth via Online Consumer Reviews. Electronic Commerce Research and Applications, 7.
https://doi.org/10.1016/j.elerap.2007.12.001

has been cited by the following article:

• TITLE: In the Web2.0 Era, Social Media Marketing Brings Business Opportunities to Enterprises

  AUTHORS: Yue Fang

  KEYWORDS: Web2.0, Social Media, Marketing Strategy, Purchase Intention

  JOURNAL NAME: Open Journal of Business and Management, Vol.8 No.2, March 26, 2020

  ABSTRACT: In the web2.0 era, more and more companies use social media as a marketing tool. Based on the use of social media such as Facebook and YouTube, enterprise’s propaganda has become global and more widespread. What’s more, SME (small and medium-sized enterprises) which is not able to carry out large-scale publicity will also gain the capacity to use social platform to extend the number of audiences, bringing more opportunities for the enterprise development.