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Liu, J., Li, C., Ji, Y.G., North, M. and Yang, F. (2017) Like It or Not: The Fortune 500's Facebook Strategies to Generate Users’ Electronic Word-of-Mouth. Computers in Human Behavior, 73.

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• TITLE: In the Web2.0 Era, Social Media Marketing Brings Business Opportunities to Enterprises

  AUTHORS: Yue Fang

  KEYWORDS: Web2.0, Social Media, Marketing Strategy, Purchase Intention

  JOURNAL NAME: Open Journal of Business and Management, Vol.8 No.2, March 26, 2020

  ABSTRACT: In the web2.0 era, more and more companies use social media as a marketing tool. Based on the use of social media such as Facebook and YouTube, enterprise’s propaganda has become global and more widespread. What’s more, SME (small and medium-sized enterprises) which is not able to carry out large-scale publicity will also gain the capacity to use social platform to extend the number of audiences, bringing more opportunities for the enterprise development.