Article citationsMore>>

Chih, W.-H., Wang, K.-Y., Hsu, L.-C. and Huang, S.-C. (2013) Investigating Electronic Word-of-Mouth Effects on Online Discussion Forums: The Role of Perceived Positive Electronic Word-of-Mouth Review Credibility. Cyberpsychology, Behavior and Social Networking, 16.
https://doi.org/10.1089/cyber.2012.0364

has been cited by the following article:

• TITLE: In the Web2.0 Era, Social Media Marketing Brings Business Opportunities to Enterprises

  AUTHORS: Yue Fang

  KEYWORDS: Web2.0, Social Media, Marketing Strategy, Purchase Intention

  JOURNAL NAME: Open Journal of Business and Management, Vol.8 No.2, March 26, 2020

  ABSTRACT: In the web2.0 era, more and more companies use social media as a marketing tool. Based on the use of social media such as Facebook and YouTube, enterprise’s propaganda has become global and more widespread. What’s more, SME (small and medium-sized enterprises) which is not able to carry out large-scale publicity will also gain the capacity to use social platform to extend the number of audiences, bringing more opportunities for the enterprise development.