TITLE:
Art and Culture in Chinese Corporate Responsibility: A Qualitative Enquiry
AUTHORS:
Barend Pieter Venter, Baoyi Guo, Yan Chen
KEYWORDS:
CSR Practice, CSR Measurement, CSR Motivation, Art Business, Cultural Industry
JOURNAL NAME:
Sociology Mind,
Vol.10 No.2,
March
26,
2020
ABSTRACT: This
paper investigates the motivations and the forms of practicing CSR in art and
culture in China, which is increasingly conducted but still not sufficiently studied. According to cases and interviews, philanthropic responsibility, business
results contribution, and corporation reputation enhancement are some core
motivations driving corporations in China to practice CSR in art and culture,
and they positively correlate with involvement levels in art and culture
resources. However, corporate nature and industrial nature own stronger power
in corporation CSR decision-making under the instructions of the Chinese
government. Therefore, corporations are recommended to ponder their motivations
and involvement level of art and culture resources before their actions, and
new research perspectives and methodology of CSR studies pertaining to the
business context in China deserve a revision as well.