TITLE:
A Corpus Based Study on Cross Cultural Adaption of Websites of Foreign-Invested Enterprises in Heilongjiang Province
AUTHORS:
Jingbo Liu, Jinzhe Chu
KEYWORDS:
Corpus, Cross Cultural Adaption, Company Website
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.8 No.3,
March
10,
2020
ABSTRACT: Under the macro-environment of “The Belt and Road Initiative”,
Heilongjiang province receives more foreign investment since 2013. This paper endeavors to
collect website information of foreign-invested companies in Heilongjiang
province and Heilongjiang local companies and build two corresponding corpuses. After analyzing data by using WMATRIX
4 tool, the author selects semantic clouds under the framework of Singh’s
website content. Then after comparing data of Heilongjiang local companies and foreign invested companies in Heilongjiang
province, the author tries to explain the data from Hofstede’s cultural
dimensions, namely, individualism vs. collectivism, power distance, uncertainty
avoidance and femininity vs. masculinity. Then suggestions on the website
building to adapt to the local culture have been made. The study makes a useful attempt to
explore the effectiveness of business communication across disciplines by using
linguistic research perspectives and research methods.