TITLE:
Emergence of “Made in China” Products in Local Markets in Cabanatuan City
AUTHORS:
Ali G. Mamaclay, Gener S. Subia, Ryan John L. De Lara, Marietta B. Agustin, Maridel V. Eslao
KEYWORDS:
Business Performance, Life Sustenance, Loyal Customers, Made in China Products, Tiangge Business
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.8 No.3,
March
6,
2020
ABSTRACT: This
study described and determined the presence of the “Made in China” products and its impact on the tiangge business in Cabanatuan City. The
findings of the study revealed that most of the respondents acquired their
knowledge in tiangge business from their
parents, in which Ready To Wear (RTW) was the type of product that was mostly
being sold. Moreover, the nature of tiangge business was mobile vending, with a rental fee of ₱1000 - ₱5000. The primary sources of products were
suppliers, with ₱4001 - ₱6000
estimated daily earnings and spent 6 - 8 hours of vending. Furthermore, the respondents affirm that tiangge business contributed to their life sustenance
by sending their children to well-known schools, secured life insurance, able
to buy a parcel of land and buy their own pick-up truck and vehicle and secure
their monthly amortization on time. On the other hand, the respondents are
aware of the invasion of Made in China products in the marketplace. They were
able to handle business competition because they used an adaptation strategy to
understand customer preferences and other locale-specific requirements. Also,
they adopted an effective marketing mix to best satisfy their consumers’ needs
and wants.