TITLE:
Coupling Coordinative Degree Analysis of Cultural and Creative Industry and Tourism Industry under the Background of Cultural and Tourism Integration
AUTHORS:
Chunfeng Li, Peng Ju
KEYWORDS:
Cultural and Creative Industry, Tourism Industry, Coupling Coordination Degree, Grey Correlation, Shenzhen
JOURNAL NAME:
Journal of Service Science and Management,
Vol.13 No.1,
February
7,
2020
ABSTRACT: Under the background of cultural and tourism integration, this paper sorts out the coupling and coordination mechanism of cultural and creative industries and tourism industries, and then takes Shenzhen as the research area to explore the coupling and coordination development of these two industries from 2008 to 2017 by using the coupling coordination model. Meanwhile, it applies the grey correlation model to further study the main driving factors of the coupling and coordination of these two industries. Conclusions are drawn as follows: cultural and creative industries and tourism industries develop in an interactive and coupling way, and the former empowers the latter’s creativity while the latter provides platform support for the former. The comprehensive development level of the two industries is rising rapidly and in good condition, but the tourism industry began to decline in 2016 and has been overtaken by cultural and creative industries. There is a significant coupling development relationship between these two industries, and the degree of coupling coordination still has possibility for improvement. The main driving forces for the coupling and coordination of the two industries are the added value of cultural and creative industries as a proportion of the city’s GDP and tourism foreign exchange income, followed by the number of cultural and creative industries parks (bases), travel agencies and other industrial factors and employees.