TITLE:
Analysis on the Mode of Multinational Retail Enterprises Entering Chinese Market—Take Walmart, Carrefour and Metro as Examples
AUTHORS:
Yuqi Chang, Jinmiao Hu
KEYWORDS:
Multinational Retail Enterprises, Globalization, SWOT Analysis
JOURNAL NAME:
Modern Economy,
Vol.11 No.1,
January
9,
2020
ABSTRACT: With the rapid development of the world economy and
the increasingly prominent trend of globalization, retail enterprises have gone
abroad to the world. But their operation in the Chinese market is not
optimistic. This paper mainly researches multinational retail chain development
strategy in China, and analyzes their poor performance in Chinese market, then
learns from foreign retail chain enterprise development experiences, puts
forward some suggestions for Chinese retail enterprises to enter the foreign
market, fully explores the competitive advantages of Chinese retail
enterprises.