TITLE:
Reflexive Paper to Identify Cultural Traits in a Local Hotel in Jordan Using a Qualitative Approach
AUTHORS:
Nader Saadeh
KEYWORDS:
Qualitative, Case Study, Open-Ended Interview, Culture Change, Reflection
JOURNAL NAME:
Open Journal of Business and Management,
Vol.8 No.1,
January
6,
2020
ABSTRACT: In qualitative research methods, a case study approach is the method that
is commonly viewed in achieving the aims of exploring the management of
cultural-change through management programs: It is the change in the culture of
the work environment through the management and training programs in order to
enhance a hotel’s performance. In addition to that, the case study approach
“provides the tools to study complex phenomena within their contexts” [1]. That is the purpose of this research; it is to examine a complex
phenomenon within its context. In this study, the researcher interviewed a
general manager in a local hotel in Jordan. The main themes were extrapolated
and analysed through thematic analysis technique. A reflective
comment followed the analysis.