TITLE:
Discussion on Development Mode of Health Care Tourism
AUTHORS:
Liyuan Zhang
KEYWORDS:
Health Care Tourism, Industry Integration, Development Mode
JOURNAL NAME:
Journal of Service Science and Management,
Vol.12 No.7,
December
11,
2019
ABSTRACT: Health care tourism is a new form and trend of tourism development in the new era, which not only meets the requirements of people’s pursuit for healthy life quality, but also enriches the effective supply of elderly care products. Based on the perspective of industry integration, this paper conducts analysis on the present situation of health care tourism in China, analyses the development characteristics of health care tourism at the present stage through case study, then summarizes the development mode of health care tourism on this basis. Finally, this paper puts forward five innovative measures, characteristic brand, demonstration base, regional circle, professional team and top-level design to provide reference for the development of health care tourism.