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Z. Huang, S. Li and V. Mahajan, “An Analysis of Manu- facturer-Telecommunication and Internet Operators Sup- ply Chain Coordination in Cooperative Advertising,” De- cision Sciences, Vol. 33, 2002, pp. 469-494.

has been cited by the following article:

• TITLE: The Benefits Distribution of Tri-Networks Convergence Chain

  AUTHORS: Tibin Liu, Yingjin Lu, Lu Jiao

  KEYWORDS: Tri-Networks Convergence Chain, Benefit Distribute, Shapley Value, Mini-Max Theorem

  JOURNAL NAME: Theoretical Economics Letters, Vol.1 No.3, November 3, 2011

  ABSTRACT: In this paper, we analyze the characteristic function of all the coalitions of the Tri-networks Convergence chain and research on the benefit distribution of Tri-networks Convergence chain based on Shapley value. We find that the broadcasting and the telecommunication operator can achieve cooperative and turn a win-lose situation into a win-win situation of reduced costs and increased revenues for the Tri-networks Convergence chain.