TITLE:
Cultural Connotation and Product Mapping of Health Tourism in China
AUTHORS:
Lina Zhong, Baolin Deng
KEYWORDS:
Health Tourism, Traditional Health Culture, Health Tourism Products, Product Mapping
JOURNAL NAME:
Journal of Service Science and Management,
Vol.12 No.7,
December
5,
2019
ABSTRACT: Health tourism products have become the object of tourists’ pursuit, and health tourism has become an important project for the development of domestic tourist attractions. Health tourism has the basic projects of traditional tourism. On this basis, it has added many concepts of traditional health culture and formed a new type of tourism that integrates various functions such as recuperation, leisure, health care and vacation. On the basis of expounding the relevant theories of health tourism culture, this paper discusses the connotation of traditional health culture from the perspectives of Taoism, Confucianism and Buddhism, and analyzes the characteristics and classification of Chinese health tourism. The product mapping of traditional health culture in modern health-preserving scenic areas is deeply analyzed with three scenic spots of Wudang Mountain, Shennongjia and Dalaoling, on this basis, to explore the development strategies of traditional health culture and modern tourism development in China.