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Chen, Y.Q., Ni, Z.J. and Chen, Z.X. (2005) Analysis of the Causes of the Regional Brand Bian Crisis—Taking the Jinhua Ham Brand Cluster Incident as an Example. Journal of Jinhua College of Profession and Technology, 5, 17-21.

has been cited by the following article:

• TITLE: Case Study on Enterprise Behavior Considering Cluster Brand

  AUTHORS: Binbin He

  KEYWORDS: Industry Cluster, Cluster Brand, Case Study

  JOURNAL NAME: American Journal of Industrial and Business Management, Vol.9 No.10, October 23, 2019

  ABSTRACT: The industrial cluster brand is the carrier of the regional economic development. The Zhejiang economy is characterized by industrial clusters. At the same time of rapid economic development, some cluster brands featuring local industries have emerged. This paper analyzes the brand building of mature traditional industry clusters through the case of “Jinhua Ham” industrial cluster. Finally, it puts forward the policy construction of brand building of industrial clusters.