TITLE:
Case Study on Enterprise Behavior Considering Cluster Brand
AUTHORS:
Binbin He
KEYWORDS:
Industry Cluster, Cluster Brand, Case Study
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.9 No.10,
October
23,
2019
ABSTRACT: The industrial cluster brand is the carrier of the regional economic development. The Zhejiang economy is characterized by industrial clusters. At the same time of rapid economic development, some cluster brands featuring local industries have emerged. This paper analyzes the brand building of mature traditional industry clusters through the case of “Jinhua Ham” industrial cluster. Finally, it puts forward the policy construction of brand building of industrial clusters.