Article citationsMore>>

Van Den Bulte, C., Bayer, E., Skiera, B. and Schmitt, P. (2018) How Customer Referral Programs Turn Social Capital into Economic Capital. Journal of Marketing Research, 55, 132-146.
https://doi.org/10.1509/jmr.14.0653

has been cited by the following article:

SCIRP Newsletter
Copyright © 2006-2026 Scientific Research Publishing Inc. All Rights Reserved.
Top