TITLE:
HOLSAT Evaluation of International Tourist’s Expectations and Experiences of Fiji as a Holiday Destination
AUTHORS:
Neale J. Slack
KEYWORDS:
Tourist, Holiday, Expectations, Experiences, Satisfaction
JOURNAL NAME:
Theoretical Economics Letters,
Vol.9 No.7,
September
30,
2019
ABSTRACT: The aim of this research is to investigate
international tourist’s expectations and experiences of Fiji as a holiday
destination. This study used a modified HOLSAT questionnaire to source
responses. 200 international tourists who were staying in hotels in Fiji
participated in an intercept survey conducted in Nadi, Lautoka, and Suva.
Descriptive and inferential statistics were employed to analyse tourist’s
positive and negative holiday expectations and experiences. Results indicate
that most positive attribute items of a holiday met or exceeded tourist’s
expectations, most negative attribute items of a holiday were below tourist’s
expectations, and both contributed to tourist’s sense of satisfaction with the
holiday destination. Holiday attribute items that failed to satisfy tourists
provide opportunities for further research and targeted interventions to
further enhance tourist’s satisfaction with Fiji as a holiday destination.