TITLE:
Relative Influence of Diversified Factors on the Living Standard of Farmers in Pakistan: A Multivariate Analysis
AUTHORS:
Adnan Rayit, Qiao Zhang, Ke Wang, Muhammad Naeem, Muhammad Sajid Mehmood
KEYWORDS:
Agricultural Information, Sustainable Livelihood, Farming Community, ICTs, Pakistan
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.7 No.8,
August
29,
2019
ABSTRACT: For effective management of
agricultural policies, the determination of current status and impact of
multiple factors on the livelihood of farmers is very important. In present
study, multivariate technique analysis, Detrended Correspondence Analysis (DCA) and Canonical
Correspondence Analysis (CCA) were used to visualize the impact and estimate the influence of these factors on the
earning of farmers. Therefore, 400 farmers were selected from 20 villages in Sundry district of Punjab Province in Pakistan.
The results indicated that four major clusters of
villages on the basis of the information collected during the survey. CCA indicates that
farmers having middle age with above secondary school education, medium
landholding and obtaining information using computer,
audio visual aids, wall chalking and television are highly associated with high
income of farming communities. Cultivation of major
crops encircles wheat, rice, cotton,
sugarcane, maize, significantly improving the living standard of the farming community rather
than fruits and vegetables. Hence, it is recommended that all stakeholders,
electronic media especially agricultural
department and television should effectively perform their role with innovative
strategies regarding agricultural crops to the educated middle age farmers for
sustainable livelihood.