TITLE:
Evaluation of the Credibility of Tourism Industry Associations and Its Influencing Factors: Perspective of the G Hot Spring & SPA Association in China
AUTHORS:
Bin Tu, Lingling Huang, Qianyi Tu
KEYWORDS:
Credibility, The G Hot Spring & SPA Association, Internal Governance, Government Regulation
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.9 No.8,
August
29,
2019
ABSTRACT: The Tourism industry association is a non-profit organization that is a bridge
between the government and tourism companies to maintain the common
interests of the tourism industry and members of the association, and to
promote the sustainable development of tourism and member companies.
The credibility degree to the self-discipline and supervision of tourism industry
associations will affect the public’s willingness to spend in member companies
of tourism industry association. This paper takes China’s G Hot Spring
& SPA Industry Association in China as an example to investigate the credibility
in the G Hot Spring & SPA Industry Association and the public’s willingness
to spend on the member companies of the G Province Hot Spring &
SPA Industry Association, and then analyze the factors affecting the credibility
of the Hot Spring & SPA Industry Association. It was found that the public
did not have a high degree of trust in the shortlist. The association’s insufficient
publicity by the self-media, the imperfect internal governance mechanism
of the association, the insufficient of government supervision over
the hot spring industry associations, and the imperfection of the social credit
system lead to low credibility. Relevant strategies and suggestions to enhance
the credibility of the tourism industry association were proposed.