TITLE:
Research on the Characteristics of Modern Advertising Culture
AUTHORS:
Yangyang Qin
KEYWORDS:
Modern Advertising Culture, Mass Media, Feminism
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.7 No.8,
August
27,
2019
ABSTRACT: Currently,
advertising is everywhere in the media environment we are in. Our lives are
full of advertising, and advertising is an integral part of our lives. French
advertising critic Robert Grange said, “We breathe nitrogen, oxygen and
advertising every day”. Advertising is more than just a means of propaganda and
business. It has its own distinctive characteristics of the times and is not
acceptable. Neglected cultural phenomena, modern advertising culture has
distinct characteristics of the times and traces of social life.