TITLE:
The Effect of Internal Trust on the Participation Willingness of Farmers’ Professional Cooperatives Members
AUTHORS:
Xiaofan Chen, Chengchao Sun
KEYWORDS:
Cooperatives, Interpersonal Trust, Organizational Trust, Willingness to Participate
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.7 No.8,
August
26,
2019
ABSTRACT: In order
to study the factors influencing the trust and participation willingness of
Farmers’ professional cooperatives, this paper conducts a field survey of seven
Farmers’ professional cooperatives in Linan District of Hangzhou City, using
factor analysis and regression analysis to analyze the members of cooperatives.
The results show that the personality, organization, prospect and trust factors
within the Farmers’ professional cooperatives have significant effects on the
willingness to participate. Among them, the organizational factors have the
greatest impact on the willingness to participate, while the relationship factors
have no significant impact on the willingness to participate.