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Xu, X.C. and Zhou, X.L. (2011) Research on the Influencing Factors of Trust in Farmers’ Professional Cooperatives Based on the Perspective of Members. Market Modernization, No. 16, 104-105.

has been cited by the following article:

• TITLE: The Effect of Internal Trust on the Participation Willingness of Farmers’ Professional Cooperatives Members

  AUTHORS: Xiaofan Chen, Chengchao Sun

  KEYWORDS: Cooperatives, Interpersonal Trust, Organizational Trust, Willingness to Participate

  JOURNAL NAME: Open Journal of Social Sciences, Vol.7 No.8, August 26, 2019

  ABSTRACT: In order to study the factors influencing the trust and participation willingness of Farmers’ professional cooperatives, this paper conducts a field survey of seven Farmers’ professional cooperatives in Linan District of Hangzhou City, using factor analysis and regression analysis to analyze the members of cooperatives. The results show that the personality, organization, prospect and trust factors within the Farmers’ professional cooperatives have significant effects on the willingness to participate. Among them, the organizational factors have the greatest impact on the willingness to participate, while the relationship factors have no significant impact on the willingness to participate.