TITLE:
Entrepreneurs as Trust’s Builders: An Integrated Model
AUTHORS:
Carmen Virues, Maria Velez, Jose M. Sanchez
KEYWORDS:
Entrepreneur, Trust, Trustworthiness, Stakeholders
JOURNAL NAME:
Open Journal of Business and Management,
Vol.7 No.3,
July
19,
2019
ABSTRACT: Given trust is essential in the context of developing effective new
venture, we investigate how entrepreneurs can develop a proactive role as trust
builders in early stages. We review the evidences of prior studies examining
the association between entrepreneur’s behaviors, attitudes and characteristics
and trust. By 471 empirical findings identified, we provide a wide inventory of
behaviors, attitudes and characteristics that entrepreneurs could use to
display their trustworthiness across stakeholders. Our conceptual model
reconsiders and extends these factors and their antecedents from the model of
Mayer et al., 1995, emphasizing
differences across stakeholder groups and opening research venues.