TITLE:
Economics of Counterfeit Products: With Special Reference to Mobile Phones & Watches
AUTHORS:
Shraddha Mishra, Gunjan Rana
KEYWORDS:
Counterfeit Products, Economics of Counterfeit, Logit Analysis, Business Ethics
JOURNAL NAME:
Theoretical Economics Letters,
Vol.9 No.5,
June
30,
2019
ABSTRACT: The Indian population is increasing at an alarming
rate causing threat to the economic development, not forgetting the fact that
another sector that is increasing at the same rate is the counterfeit goods.
One important fact that needs to be checked is why we find such an increase in
the counterfeit products. The fact that the aspiration
of the population is increasing, in desire to have luxury products needs to be
explored. Objective of the study is to examine the attitude
toward the counterfeit product in the market on various parameters. A total
1207 responses from 22 districts of Delhi & NCR were used to examine the probability of
intention to buy counterfeit of Mobile phones & Watches; the study employed the
factor analysis and logit analysis. Results revealed that counterfeit purchasers had lower perceptions of
business ethics, implying that ethical beliefs may become the key to develop
the strategies to reduce demand for counterfeit products.