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Prothero, A., Peattie, K. and McDonagh, P. (1997) Communicating Greener Strategies: A Study of On-Pack Communication. Business Strategy and the Environment, 6, 74-82.
https://doi.org/10.1002/(SICI)1099-0836(199705)6:2<74::AID-BSE93>3.0.CO;2-4

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