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Cronin, J.J., Jeffery, S.S., Gleim, M.R., Ramirez, E. and Martinez, J.D. (2011) Green Marketing Strategies: An Examination of Stakeholders and the Opportunities They Present. Journal of the Academy of Marketing Science, 39, 158-178.
https://doi.org/10.1007/s11747-010-0227-0

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