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Rodriguez, M., Peterson, R.M. and Ajjan, H. (2015) CRM/Social Media Technology: Impact on Customer Orientation Process and Organizational Sales Performance. In: Ideas in Marketing: Finding the New and Polishing the Old, Springer, Cham, 636-638. https://doi.org/10.1007/978-3-319-10951-0_233

has been cited by the following article:

• TITLE: The Effect of Applying Customer Relationship Management in the Higher Educational Sector

  AUTHORS: Nevine Deif, Amr Aly, Sameh Farahat

  KEYWORDS: Customer Relationship Management, Knowledge Management, Interaction, Communication, Feedback

  JOURNAL NAME: Open Access Library Journal, Vol.6 No.6, June 17, 2019

  ABSTRACT: The purpose of this paper is to explore the effect of applying customer relationship management (CRM) in the higher education sector. From the literature, four dimensions for measuring customer relationship management were suggested, which are: Knowledge Management, Interaction, Communication, and Feedback. The paper makes a recommendation for policymakers in the higher education sector to embrace investment in CRM.