TITLE:
Performance Measurement Model for Agriculture Extension Services for Sustainable Livelihood of the Farmers: Evidences from India
AUTHORS:
Rohit Joshi, Atulya Narayan
KEYWORDS:
Agriculture Extension Services, Farmer’s Satisfaction, Performance Measurement, Perception, India
JOURNAL NAME:
Theoretical Economics Letters,
Vol.9 No.5,
May
27,
2019
ABSTRACT: Extensive services to
agriculture are continuously evolving in less-developed economies like India.
With a focus on productivity and farmers’ livelihood improvement, Indian
agriculture sector has witness a wide range of reforms in past decades.
However, the unsustainable, fragmented and decentralized approach has attracted
nationwide debate and criticism about the effectiveness of these reforms. In
this study, empirically at the micro level, we investigated the impact of the
government reforms and initiatives to address current challenges of
agricultural extension services in India. We firstly identified the gap between
the required demand of small and marginalized farmers from the public extension
services and the services supplied to them. Further, based on the identified
supply-demand interface, we develop the performance measurement metrics to
derive the famers’ satisfaction level. This study considered many factors which
may be predictors of farmers’ requirement from the extension providers. We
attempted to understand the interplay of those factors using correlation and
factor analysis and then using ordinal logistic regression we regressed the
constructs with the farmers’ requirement indicator variable to the satisfaction
level to derive package appropriateness factors. The farmers’ perception of the
service parameters are then used within the model to figure out gaps in the
requirement of farmers and the services being provided to them by the
government organizations within Meghalaya, a State of India.