TITLE:
The Effectiveness of Visual Prompt on Clothing Recycling Behaviors
AUTHORS:
Yumeng He, Runian Wang
KEYWORDS:
Visual Prompt, Effectiveness, Clothing Recycling Behaviors
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.7 No.4,
April
29,
2019
ABSTRACT: This paper attempts to verify the effectiveness of visual prompt on clothing recycling behaviors by Randomised Control Trial (RCT) in a community in China, which covered 3000 households. During a twenty-week experiment (4 weeks for baseline, 4 weeks for experiment and four-week follow-up 8 weeks after experimental weeks), separately collected old clothing were counted (in piece), recorded and analyzed in both treatment (N = 1500 households within 15 buildings on the east side) and control groups (N = 1500 households within 15 buildings on the west side). The self-designed visual prompt was pasted on the old clothing recycling bin in the treatment group area only. Results showed that, there was no significant change in the account of old clothing captured for recycling between the control group and treatment group during baseline period. However, there was a significant increase in the treatment group during experimental period, and individuals’ clothing recycling behaviors persisted during the follow-up period, which means visual prompt could exert significant and sustainable effect on people’s clothing recycling behaviors.