TITLE:
Franchise: A Literature Review and Directions of Future Research
AUTHORS:
Jinye Li, Hongsheng Xia
KEYWORDS:
Franchise, Information Disclosure, Cost Structure
JOURNAL NAME:
Open Journal of Business and Management,
Vol.7 No.2,
April
15,
2019
ABSTRACT: This
passage focuses on three hot issues of franchise including the cause of franchise, the
legal issues of franchise and the cost structure of franchise. I make a
literature review and point out a future research direction of franchise by
analyzing and summarizing domestic and foreign papers. In conclusion, for the emergence of the
franchise phenomenon, there is still a lack of a unified theoretical framework for a comprehensive and
reasonable explanation. The research on the legal issues of franchise is mainly
studied by scholars with legal background, mainly focusing on information
disclosure system and anti-monopoly law. Besides, there is no theoretical basis
and operation method that can be used to guide the franchisor to design the
cost structure.