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Finsterwalder, J. and Kuppelwieser, V.G. (2011) Co-Creation by Engaging beyond Oneself: The Influence of Task Contribution on Perceived Customer-to-Customer Social Interaction during a Group Service Encounter. Journal of Strategic Marketing, 19, 607-618.
https://doi.org/10.1080/0965254X.2011.599494

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