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Nusenu, A.A., Xiao, W. and Opata, C.N. (2018) U&G Model as an Antecedent to Ascertain Consumer Level of Participation in Online Value Cocreation. IEEE 7th International Conference on Adaptive Science & Technology, Accra, 21-24 August 2018, 1-7.
https://doi.org/10.1109/ICASTECH.2018.8507127

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