TITLE:
Chinese Theme Park Technology Intervention and Tourist Identification Research: A Case Study of Liuzhou OCT Visionland
AUTHORS:
Pingting Sun, Mu Zhang
KEYWORDS:
Theme Park, Technology Intervention, Tourist Identification
JOURNAL NAME:
Journal of Service Science and Management,
Vol.12 No.3,
March
25,
2019
ABSTRACT: With the advancement of technology and the development of virtual reality (VR) and artificial intelligence (AI) technologies, the technological intervention of Chinese theme parks has brought more and more novelty stimulant experiences to tourists. However, the recognition of tourists is different. China’s Liuzhou OCT Visionland is a typical theme park that combines high-tech VR, AI, and indoor and outdoor recreation projects. Based on the reference of domestic and foreign literatures, this paper starts from the network evaluation, and through word cloud analysis, a total of 22 evaluation indicators affecting the recognition of tourists are identified in 5 dimensions, and this paper uses content analysis and importance satisfaction analysis (IPA) analysis to conduct on-the-spot investigation and statistical analysis of visitors to the OCT Visionland and classify them into advantage zone, improvement zone, opportunity zone and maintenance zone to investigate visitors’ identity of technical intervention in theme parks. The study found that tourists pay more attention to the factors involved more technical interventions in the theme park and higher technical content. Project safety, experience feeling, novelty, convenience and online payment fluency are its advantages, the degree of recognition is high and should be maintained; for the convenience of transportation, the rationality of project openness, the effectiveness of information release, the network coverage rate and other factors with low technical intervention are relatively low, and should be focused on construction; taking the opportunity zone as a breakthrough, and avoiding spending too much resources in the maintenance area. Finally, the study summarizes the relationship between Chinese theme park technology intervention and tourist identification, and also provides a reference for the construction and operation of the same type of theme park.