TITLE:
Open Innovation Management of Thai Auto Parts Manufacturer
AUTHORS:
Poramet Eamurai, Napaporn Khantanapha, Rapeepun Piriyakul
KEYWORDS:
Open Innovation Management, Auto Parts Manufacturer
JOURNAL NAME:
Open Journal of Business and Management,
Vol.7 No.2,
March
20,
2019
ABSTRACT: This research aimed to study the application of knowledge to create open
innovation of Thai automotive parts manufacturers. Data collection was
conducted by using an in-depth interview form that was developed by setting
interview topics and open-ended questions, including a small-group meeting of
experts in the automotive industry to test and revise the interview form.
According to the study, it was found that a problem of the innovation of Thai
automotive parts manufacturers today was concerned with a lack of knowledge
sharing between organizations as well as a lack of applying external knowledge
in their organizations. As a result, they were required to spend a lot of money
for in-house research and development. In addition, when unable to develop
themselves, most companies bought a number of technologies and
innovations to use in their organizations, which is considered a closed innovation. Since the Thai automotive parts manufacturers
have created a very small number of innovations compared to other countries, it
is necessary to accelerate the development of innovations by focusing on
obtaining and using external knowledge to reduce development period and gain
new knowledge. According to the research results, external knowledge source
obtained from customers through their complaints and information of use
problems was important and necessary for organization innovation. Thai
automotive parts manufacturers can use this information to develop and improve
their organization innovation. Moreover, according to the research results,
most companies used a trial and error method starting from the operations of
their employees to lead to the best practices of their organizations.