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Brown, T.J. and Dacin, P.A. (1997) The Company and the Product: Corporate Associations and Consumer Product Responses. Journal of Marketing, 61, 68-84.
https://faculty.fuqua.duke.edu/~moorman/Marketing-
Strategy-Seminar-2015/Session%2012/Brown%20and
%20Dacin.pdf
https://doi.org/10.1177/002224299706100106

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