TITLE:
Influence of Specialization on Entrepreneurial Intentions of the Students Pursuing Management Program
AUTHORS:
Vivek Ranga, R. Raghunath Reddy, Deepal N. Perera, P. Venkateswarlu
KEYWORDS:
Theory of Planned Behaviour, Entrepreneurship, Entrepreneurial Intentions, Personal Attitude, Subjective Norm, Perceived Behavior Control
JOURNAL NAME:
Theoretical Economics Letters,
Vol.9 No.2,
February
26,
2019
ABSTRACT: This paper was conceptualized with an objective to
ascertain the entrepreneurial intentions amongst the students pursuing
management program and to assess the influence of respective specialization
such as HR, Operations, Finance and Marketing on the entrepreneurial
intentions. Ajzen’s [1] Theory of Planned Behaviour was applied to explicate
the behavioural intentions. The results indicated that Personal Attitude and
Perceived Behaviour Control had significant
influence on the entrepreneurial intentions while Subjective Norms did
not have any influence. It was identified that overall specialization had no
significant influence on the entrepreneurial intentions. However, the students
who have taken Marketing as their domain for Specialization in their management
program have shown interest to choose entrepreneurship as their career with
complete knowledge and larger intent to have control on their business
comparatively followed by the students who have taken Finance as
specialization. Students of HR and Operations specialization were identified to
be lowest in having entrepreneurial intentions.