TITLE:
Revenue Intensification to Improve Financial Strength of Medan City: A SWOT Analysis
AUTHORS:
Khaira Amalia Fachrudin, Muhammad Rifky Santoso, Elisabet Siahaan, Hilma Tamiami Fachrudin, Imam Faisal Pane
KEYWORDS:
Financial Strength, Revenue Intensification, SWOT Analysis
JOURNAL NAME:
Open Journal of Business and Management,
Vol.7 No.2,
February
15,
2019
ABSTRACT: A
financial strength is a very important factor for a local government because it
can support the government function, providing goods and services to the
society. The main sources of the financing are tax revenues from hotels, restaurants,
entertainments, and parking. There are some obstacles to collect these taxes
with the self-assessment system because the taxpayers are reluctant to report
the actual income. Besides these tax revenues, the property tax, such as land and
building taxes have some problems for collecting. This paper proposes the intensification
strategy by using SWOT analysis to strength Medan City’s financing. A
semi-structured interviewing is conducted to respondents, such as local tax
officers, central tax officers, tax lecturers, and taxpayers to collect data
and information about strengths, weaknesses, opportunities, and threats. After
making SWOT analysis, the results are discussed with the respondents. This
paper proposes 12 strategies to increase property tax and 17 strategies to
increase tax revenues from hotels, restaurants, entertainments, and parking.
These strategies generate 5 policies to monitor, update data, increase human
resources, counsel and socialize, improve coordinating, and cooperate with
other units.