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Wu, H.-C., Cheng, C.-C. and Ai, C.-H. (2017) A Study of Experiential Quality, Equity, Happiness, Rural Image, Experiential Satisfaction, and Behavioral Intentions for the Rural Tourism Industry in China. International Journal of Hospitality & Tourism Administration, 18, 393-428.
https://doi.org/10.1080/15256480.2017.1289138

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