TITLE:
Parents’ Perspective on Effects and Benefits of “Brighter Minds” Cognitive Training Program: Results from an Online Survey in India
AUTHORS:
Madhavi Bongarala, Krishnamurthy Jayanna
KEYWORDS:
Cognitive Training, Brain Training, Parental Satisfaction, Customer Satisfaction
JOURNAL NAME:
Creative Education,
Vol.10 No.1,
January
28,
2019
ABSTRACT: We assessed parents’ experience and satisfaction with the“Brighter Minds”program, a cognitive training for children between 5 and 15 years of age, offered over eight weekends for a total of 30 hours. A cross-sectional, online survey was administered randomly to 100 parents between March and June 2017. 71 parents responded:more than 80% reported improvements in various cognitive traits i.e. focus, planning, emotional stability, memory, comprehension, empathy, expression, self-confidence and calmness. Highest improvements were reported for comprehension (93%) and Planning and Preparation (92.9%).Theolderchildren (11 - 15 years) showed greater improvements in focus, planning, emotional stability, self-confidence and calmness than younger ones; similarly, girls performed better than boys in planning, emotional stability and self-confidence. About 50% of parents reported that they were extremely satisfied,and 62% were extremely likely to recommend the program to others. The parents’ feedback from the study provides valuable insights into redesigning and shaping cognitive programs for children.