TITLE:
Influence of Haze-Fog on Consumers’ Desire for Money
AUTHORS:
Liangmu Wu, Feifei Yang
KEYWORDS:
Environmental Pollution, Defensive Psychology, Regulatory Focus Theory, Haze-Fog, Desire for Money
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.7 No.1,
January
22,
2019
ABSTRACT: With the increase of haze-fog, it seriously affects the people’s quality of life. Most studies link haze-fog to diseases, environmental issues or governance and policy. However, the relationship between haze-fog and psychology and behavior remains relatively underexplored in the psychology literature. Drawing from regulatory focus theory, this paper explores how haze-fog influences individuals’ psychological states and behavior. Specifically, we design an experiment to examine how haze-fog influences consumers’ desire for money. Results indicate that haze-fog is negatively related to consumers’ desire for money (Msunny day = 3.79, Mmoderate pollution = 3.99, Msevere pollution = 5.49, F(2,105) = 10.67, p