TITLE:
User Goals, Behaviours and Attitudes: Developing Web User Personas of Art and Design Students
AUTHORS:
Chu Hiang Goh, Nurul Hanim Romainoor
KEYWORDS:
Personas, User Experience, User Centred-Design, Qualitative-Quantitative Research
JOURNAL NAME:
Art and Design Review,
Vol.7 No.1,
December
24,
2018
ABSTRACT: User personas are one of the most understandable deliverables
which used to improve user experience and enhance design communication in web
design process. Myriad studies and design research were conducted in this area
which was largely based on qualitative research methods. This posted a
challenge empirically in the validation of the personas created. To set on this
gap, a qualitative-quantitative validation method was adapted with the focus in
the three main attributes of personas: user goals, behaviours, and attitudes in
this research to create student web user personas in the School of The Arts,
Universiti Sains Malaysia web site. As an outcome, a set of art and design student web user personas were presented.