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Sun, S., Cegielski, C.G. and Li, Z. (2015) Research Note for Amassing and Analyzing Customer Data in the Age of Big Data: A Case Study of Haier’s Online-to-Offline (O2O) Business Model. Journal of Information Technology Case & Application Research, 17, 156-165.
https://doi.org/10.1080/15228053.2015.1095017

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